Here’s a cool new business known as Buddy Gift, which offers real gifts to virtual friends.
Aimed very much at the social media space where people meet, but may not know each others physical address. The way it works is you provide Buddy Gift your friends email address and Buddy Gift then send a secure message to which your virtual friend can reply to with their physical address .. and your gift is then sent on.
Current gifts include flowers, gift hampers that type of thing.
Perspective: Reminds me a little of doing what paypal does for money exchanges .. and it surprises me that Ebay, who know owns Paypal, has not entered this space.