Edelman Trust Barometer 2012

by Ian Farmer | Feb 17, 2012 | Social Networks, Word of Mouth | 0 comments

2012′s Edelman Trust Barometer has been released which is the latest instalment of the global trust and credibility study.

It shows an overall decline in trust globally, with steep declines in the levels of trust in government and business.
Not surprisingly, the government is now the least trusted institution–trailing business, media, and NGOs.

 

Here is an infographic summarising the findings:

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