Here’s a clever way to use your consumers to market your product to their friends.
You provide them with a simple widget that they can paste into their Myspace page which provides them with active content on a subject they are passionate about.
That’s exactly what Roller Warehouse have done with this Rolling News Widget. The news widget scrolls current Roller Skating News from the Aggressive Skate Blog.
As an additional incentive, consumers who post this Widget on their Myspace are entitled to a 5% discount.
Perspective: What information can you give your passionate consumers in a easy to use way like this?