3.5 billion wom conversations

People are continuing to talk about brands, and a recent Mediapost  article by Jack Loechner suggests that there are 3.5 billion word of mouth conversations every day in the US alone. Whilst 90% of these conversations take place offline, that still means that 350...

Learn english words and Feed the hungray

FreeRice is a clever website that donates 10 grams of rice every time you correctly answer an english word defintion. So in principle, you expand your english vocabulary and feed the hungray at the same time. Perspective: I think “Not for profits” are...

Eat clean

Cleanscores is a new site which links Google maps with the cleanliness of a restaurant rating. It’s currently reviewing restaurants in LA and San Francisco and is indicative of a trend towards empowering consumers to rate products and services. I expect to see...

Dance in your undies

Jockey International has launched a Consumer Generated Content campaign call Jockey Underwars. Individuals or groups are encouraged to post videos of themselves dancing in their underwear. The site features head-to-head matches (aka Hot or Not), or dance contests...

Consumer Generated Virals

Blinkbox is a new site that allows you to customise video clips from your favourite movie, TV show or viral. You can chose from a range of videos, and then insert your own text which runs on the start of the output video mashup. The resulting video mashup can be...