People are continuing to talk about brands, and a recent Mediapost article by Jack Loechner suggests that there are 3.5 billion word of mouth conversations every day in the US alone. Whilst 90% of these conversations take place offline, that still means that 350... FreeRice is a clever website that donates 10 grams of rice every time you correctly answer an english word defintion. So in principle, you expand your english vocabulary and feed the hungray at the same time. Perspective: I think “Not for profits” are... Perhaps because alcohol products have had greater restrictions advertising on mainstream channels and therefore have had more time to experiment with other levers. But it is now more evident with the announcement that Jim Beam’s CMO Rory Finlay is committed to... So you’ve taken over a leading beer brand from the 50s, 60s and 70s which now has earnt the nickname “Nasty Gansett”. How do you resurrect a brand when you don’t have a large bucket of cash to throw at the usual advertising channels? Use Word... Here’s another example of personalising a product .. this time Dolls. The company was created after a couple created Dolls of themselves to help their daughter adjust to day care. The idea spread through word of mouth, and now Tiny Pocket People ships dolls all... 
