Your client makes biscuits, and their slogan is “Connect with Cookies”. You know tv is dying and want to make a name for yourself trying something new and hip. So you come up with the idea to create a social network around the connecting theme. This is... Gary Vaynerchuk of Wine Library TV fame, talks with The Trend Junkie about building the Wine Community, transparency and the acqusition of Cork’d. It’s an insightful video full of excellent advice for people wanting to start a community. We have often mentioned the car segment as one of the best categories suited to “long format” advertising. If you are in the market for a particular make of car, you really want a more detailed engagement than what can be delivered in a 30 second spot. So... Dave Morgan has written a commentary of what he sees the news industry will become by 2020. It got me thinking about the convergence of traditional news channels, social media and consumer generated content, as well as the continued blurring of lines between... There has been much discussion in the last few days about Google’s Open Social standard. For many, it’s hard to grasp the significance, or deduce what does it all mean for me and my brand. I love Jeremiah Owyang’s post which explains the new standard... 
