Australian retailers finally get started with Social Media

Australian retailers are finally leaving the shores of social media apathy and are attempting to navigate the treacherous waters of consumer engagement. No doubt spurred on by the negative PR associated with non-engagement, retailers are also sensing the hidden...

Social Media action plan

I’ve posted a version of a social media presentation that I have been delivering. It runs through my definition of social media, why it matters, and then outlines the 3 step action plan that I have developed. – Listen – Engage – Influence...