Guiness is about to launch the most expensive ad in it’s 80 year history. Costing over $20 million the ad features a variety of domino objects which end up creating a large glass of guiness from a tower of books. This 90 second ad reminds me a little of the... Stacy’s chips .. (part of Frito lay), couldn’t afford to provide a sample of their chips to everyone in the US .. that would be 300 million chip packets. So instead, they sent a sample pack to everyone called Stacy .. which was 133,000 people. As well as... Gossip Girl, a new tv show that premiered this week on CW, has taken brand integration to the next level by allowing people to purchase the clothes featured on each episode. “With our audience, we know fashion is very much at the top of their minds,” says... Linking their products around the “House to Home” principle, Ikea is running a campaign that is asking Americans to upload photos in what Ikea refers as the worlds biggest photo collaboration. The America at Home competition runs for only a week from Sept... 
