Consumer Generated Football team

Proving that you really can let your consumers own and manage your brand .. even if it’s a football (or Soccer) team, My Football Club is attempting to buy an English soccer team. Anyone can signup to own a share in the team for 35 pounds, and each member gets a...

Open Source Movies

Director Alex Jovy has come up with a novel way to get the masses to come out and see his next film: he’s inviting them to be part of the film- making process. Itsourmovie.com is a collaborative idea where anyone can audition online, vote for casting or invest....