Here’s a recent presentation from Jeremiah Owyang which examines the various team structures used to drive social media within corporations, and forecasting the changing challenges.
It suggests that 2011 will be a year where integrating social media into other web activities. This tends to be a gradual process often impacted by desire to deliver engagement metrics.
I’m hoping that 2011 will be a year of Engagement Metrics – a year where they can be clearly seen to impact brand health.
View more presentations from Jeremiah Owyang.