The Washington Post reports of a new market for managing your online image.
The article states
Google’s ubiquity as a research tool has given rise to a new industry: online identity management. The proliferation of blogs and Web sites can allow angry clients, jealous lovers or ruthless competitors to define a person’s identity. Whether true or not, their words can have far-reaching effects.
It’s enviable that these services will emerge with the demand from high profile and high paying clients.
Perspective: so where does Search engine optimisation stop and online identify management take over? Just like any media .. there is good and bad coverage. I am not sure this is a new industry at all .. i think this is something that good PR firms are already doing.