Here’s a clever web initiative, called Flameonwebcam, designed to help market the Fantastic Four movie.
The site provides the ability to record a brief message using your webcam, but the recording adds a flame effect to any movement which creatively links the viral to the movie.
Here’s a samplethat I created. You can send the link to your friends, or embed the video in your own site or social network.
Perspective: The site is clean and easy to use, and the use of the flame effect is a good connection to the movie. I couldn’t see any links to the actual movie website and it would have been nice to add a feature to show showing times of the movie in my city, or perhaps options to buy the DVD.