2012′s Edelman Trust Barometer has been released which is the latest instalment of the global trust and credibility study. It shows an overall decline in trust globally, with steep declines in the levels of trust in government and business. Not surprisingly, the... Great slide deck from David Armano on Social Business Planning Social Business Planning from... Social Media Pocket Guide: 6 Business Uses for Social Media & the Practical Tactics for Success View more presentations from Word of Mouth Marketing Association Word of mouth marketing is not new. It started around the camp-fire when people debated over what were the best hunting tools, and conversations continued into market places where trade flourished. But since the invention of the TV, which radically changed the way... Last week Universal McCann released Wave 5 of their yearly social media tracker survey, expanding their data to 53 markets and 37,600 respondents (up from 38 markets and 23,200 respondents in Wave 4) As usual it’s filled with great information and updated... Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf. The... 
