10 key learnings of Consumer Purchase Behaviour

What drives consumers to buy things? This question has intrigued marketers for decades and remains central to advertising and marketing strategy. One foundational model often cited is the marketing funnel, which traditionally maps the consumer’s journey from...

Run like a girl

Insightful campaign from Always which challenges the stigma of #likeagirl and celebrates what it means to be a girl.
Puberty’s not easy and can have a dramatic impact on girl’s self-confidence.

Campaign highlight

STABILO’s Brilliant Ads That Highlight ‘Invisible’ Women is a great campaign that really “Highlights” the product feature Check the others out here

Universal Language of Pain

Mercedes & Thai health unites to create the Universal Language of Pain https://www.universallanguageofpain.com Mercedes vehicles are used as ambulances in Thailand so this partnership makes good brand...

Sinners and Saints of Social Media

Excellent and insightful presentation from @missrogue on what reallly works and what doesn’t in the world of social media, creatively organised by sins and virtues. The Sinners & Saints of Social (retail version) from Tara...

Christmas Card campaign

Taking inspiration fromChristmas Cards on Wheel, visitors to the site can control the camera on wheels and take pictures of the Christmas scene and send as real cards to friends and family. A live camera travels around the Christmas scenes and users can take endless...