10 key learnings of Consumer Purchase Behaviour

What drives consumers to buy things? This question has intrigued marketers for decades and remains central to advertising and marketing strategy. One foundational model often cited is the marketing funnel, which traditionally maps the consumer’s journey from...

3D Projection Augmented Reality

This is the best 3D projected Augmented Reality Animation I’ve seen this year  #3d #marketing hashtag#animation hashtag#augmentedreality hashtag#skullmapping

Sinners and Saints of Social Media

Excellent and insightful presentation from @missrogue on what reallly works and what doesn’t in the world of social media, creatively organised by sins and virtues. The Sinners & Saints of Social (retail version) from Tara...

Social Business Planning

Great slide deck from David Armano on Social Business Planning Social Business Planning from...

Australian retailers finally get started with Social Media

Australian retailers are finally leaving the shores of social media apathy and are attempting to navigate the treacherous waters of consumer engagement. No doubt spurred on by the negative PR associated with non-engagement, retailers are also sensing the hidden...

Vending Machine – Facial Recognition

Kraft has invented a vending machine that analyses your face to predict what you want to eat. It combines facial recognition with a fuzzy logic algorithm that suggests meal solutions via recipes, shopping instructions and even provides food samples. While you operate...