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GPS hidden in Laundry Detergent – locates prize winners
Thu, 12/08/10 – 7:15 | No Comment

Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)  Read more... (102 words, estimated 24 secs reading time)

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Ad-tech Sydney Brad Jakeman "The big idea strikes back"
Friday, 14 Mar, 2008 – 8:30 | No Comment

Here are some notes I took from Brad Jakeman’s session which described the current lack of focus on getting the brand promise or big idea right.

Complicated communication channels as media became more fragmented and diverse.

  • - There’ve never been more communication channels available and yet we are
  • - So obsessed with the channel (the how)
  • - And have lost focus on the Content (the what)

“The step that precedes action is Engagement”  Read more... (712 words, 1 image, estimated 2:51 mins reading time)

Jetblue CEO uses Youtube
Thursday, 22 Feb, 2007 – 6:49 | No Comment

Jetblue CEO, David Neeleman has posted a YouTube video, to reach out to customers promising better times ahead. The video has been seen over 25,000 times at time of writing.

Here’s a few of the comments

Dear Mr. Neeleman,
Kudos! There aren’t many CEO’s out there that would take the time to post a genuine apology. This shows how much you truly care about Customers and Crewmembers.
Thanks!  Read more... (192 words, estimated 46 secs reading time)