2009 digital marketing predictions
Thu, 18/12/08 – 11:04 | One Comment

Here’s a list of 10 Digital Marketing predictions for 2009.

1. Mobile apps Goldman sachs estimates 210 million  iphone apps will be dowloaded by 2010. Much of this will …

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Social Networks, Word of Mouth »

Social Media action plan
Mon, 22/12/08 – 11:22 | One Comment

I’ve posted a version of a social media presentation that I have been delivering.

It runs through my definition of social media, why it matters, and then outlines the 3 step action plan that I have developed.

- Listen

- Engage

- Influence

Rate this:
3.1 (5 people)
My Twitter history
Mon, 22/12/08 – 10:16 | No Comment

Tweetscan now lets you download your twitter history https://www.tweetscan.com/data.php
Here’s mine .. lots of useful links here (probably better to read bottom up)

Australian Sports Commission viral
Fri, 12/12/08 – 10:14 | No Comment

Here’s the video Bullseye produced for the Australian Sports Commission to encourage the development of young Australians sportspeople on this promotional site.

Already the viral has been picked up by many of the mainstream press both …

SplashCast partners with Hulu
Thu, 11/12/08 – 16:07 | No Comment

SplashCast has announced a partnership with Hulu that will allow people to embed Hulu shows into the SplashCast widget. I wonder if this will allow non-US based people a “work-around” giving them access to …

Mazda 3 Widget
Tue, 9/12/08 – 12:01 | No Comment

I’ve been experimenting with a few Widget makers, and have found Sprout a very effective tool that supports widget development and distribution.
Here’s an example that I built based on the new Mazda 3.

Rate this: 2.6

Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment
Interest based ambient awareness

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
I …

Social Media - 3 step action plan
Mon, 13/10/08 – 8:42 | No Comment
Social Media - 3 step action plan

I have posted an article in support of my Social Media action plan presentation.
Social Media - 3 step action plan (pdf file)
The continued growth of Social media has resulted in a massive power shift to …

Countdown to the Blackmores Sydney Running Festival
Tue, 29/07/08 – 11:37 | No Comment

Blackmores is a client of ours, and we have created a new website called Byourbest, which contains lots of tools and information about the Sydney Running Festival.
I’ve decided to translate some of these tools into …

Mobile phones, banking and online shopping
Wed, 16/07/08 – 14:12 | No Comment
Mobile phones, banking and online shopping

A recent study from Unisys found that 7% of 1200 surveyed Australians currently used their mobiles for web transactions.
The study was part of a global study of over 13,000 participants across 14 countries.   …

Internet - most influencial medium in the lives of European consumers
Mon, 30/06/08 – 12:11 | No Comment
Internet - most influencial medium in the lives of European consumers

Fleishman-Hillard Inc. and Harris Interactive have published an excellent white paper which examines how the internet influences the modern consumer.
The study is titled  “Digital Life Index Study”  and highlights how the internet influences shopping behaviours, …

Neighbourhood matching real-estate filter
Thu, 26/06/08 – 5:51 | No Comment

Digital media allows the creation of some innovative tools to help with filtering large list into a manageable and personalised selection.
Real Estate matching is a challenge that most of us have been through at …

Top 100 Australian Web 2.0 Applications
Mon, 23/06/08 – 11:54 | One Comment

The BRW has officially launched it’s top Australian web2.0 applications.
Here’s a selection of the ones I am familiar with :- 
5. Engagd

Website: http://www.engagd.com/
Person/Company: Faraday Media (Chris Saad/ Ashley Angell)
Description: Web service …

9 out of 10 of mobile web users are male
Mon, 23/06/08 – 10:18 | No Comment
9 out of 10 of mobile web users are male

Mobile browser Opera have released a demographic report which shows that 88% of their users are male.  14.7 million people used Opera Mini in May 2008, which is a 24.6% increase on the March 2008 …

Web 2.0 defined in 140 characters
Fri, 20/06/08 – 16:20 | No Comment
Web 2.0 defined in 140 characters

Tim Noonan simplifies Web 2.0 in this tweet.

via Servant of Chaos

Rate this: 2.9

Internet advertising revenue continues to rise
Thu, 19/06/08 – 12:29 | No Comment
Internet advertising revenue continues to rise

Internet advertising revenues in the US hit $5.8 billion for the first quarter of 2008 reflecting a 18.2 % increase on the same period in 2007.

Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)
“We continue to …

A new way to learn Chinese
Fri, 6/06/08 – 10:08 | No Comment

A team of developer’s funded by Michigan State University and the Office of the Chinese Language Council International have come up with a browser-based MMORPG (Massive Multiplayer Online Role Playing Game) that teaches players how …

Second Life from your mobile
Wed, 4/06/08 – 10:28 | No Comment

Popular virtual world Second Life is now accessible from 40 mobile devices, with support for additional 3G and Wi-Fi enabled devices including the iPhone planned in the near future.
This is possible thanks to a free …

Biggest drawing in the world
Mon, 26/05/08 – 10:33 | No Comment
Biggest drawing in the world

Imagine you are in the delivery business, and want to show that you deliver anywhere in the world.
DHL, with the help of a swedish artist Erik Nordenankar, and a GPS device have managed to create …

Listening creates the Sound Index
Thu, 22/05/08 – 9:06 | No Comment
Listening creates the Sound Index

When I was young, radio shows such as American Top 40, or Billboard were the established authorities on determining the most popular artist or album.The internet has revolutionised the distribution of music and it’s no …

This message will self destruct
Wed, 21/05/08 – 9:57 | No Comment
This message will self destruct

Most of us remember the Mission Impossible series which immortalised the saying “This message will self destruct”.
Deadline Couriers created an effective PR stunt by building a billboard message that included a 8 day countdown timer. …

Street Graffiti comes alive
Mon, 19/05/08 – 10:33 | No Comment

Here’s a very clever animation made entirely from street graffiti by Blu.

MUTO a wall-painted animation by BLU from blu on Vimeo.

It’s quite amazing how a story can be created like this.  Because it’s different it …

Barack Obama interviwed by Women’s Social Network
Mon, 19/05/08 – 10:15 | No Comment
Barack Obama interviwed by Women’s Social Network

Social Media is becoming an important channel for hosting conversations as evidenced by US presidential candidate Barack Obama’s  response to an invitation by a leading social women’s network BlogHer.
Obama sat with BlogHer on Sunday to …

News Gaming mashup
Fri, 16/05/08 – 17:05 | No Comment

MSNBC have released a NewsWare site, which provides an interesting news spectrum which can also be customised into a widget to embed on your blog, social network profile, or desktop.
The news experience includes this spectrum …

Consumer generated Dr Martens
Tue, 6/05/08 – 8:43 | No Comment

Dr Martens are running a campaign allowing consumers to create a boot design at http://dmbootdesign.com/
After selecting the boot canvas (8-hole or 14-hole), and then using the sites pen and paint tools, or using their own …

Google is now a TV ad broker
Fri, 2/05/08 – 8:55 | No Comment

Google has just announced a new web based purchasing and analytics system that allows anyone to run television commercials.
The system has been available as a trial program for about a year, and this announcement now …

T-shirts with semacodes
Fri, 11/04/08 – 16:38 | No Comment
T-shirts with semacodes

To help promote what is possible with the new digital economy, Bullseye has produced a limited run of T-shirts containing the Semacode of the Bullseye mobile site.
Here’s our creative director Kev proudly modelling the t-shirt, …

Frontiering Fone
Thu, 3/04/08 – 5:45 | No Comment
Frontiering Fone

One of the better April Fool’s stunts this year !

Rate this: 3.1

iBar™ now in Australia
Wed, 2/04/08 – 12:18 | No Comment
iBar™ now in Australia

New interactive technologies can help to bring brands or big ideas to life. Bullseye in partnership with 808South are pleased to announce Australia’s first client demonstration of the iBar™.
 

Speaking about the …

Cardboard Tron
Fri, 28/03/08 – 10:36 | No Comment

For those who loved the 1982 classic Tron movie, will enjoy this cardboard version.

Tronby freres-hueon

This just shows the type of quality content that can be created and shared online.
Brands should consider tapping into these resources …

You-sight
Thu, 27/03/08 – 19:55 | No Comment
You-sight

YouTube is introducing a new feature called YouTube Insight. The new feature will entail several new tracking abilities for those who want to advertise on the video sharing site.

YouTube Insight provides insight on how …

Personalised products
Wed, 26/03/08 – 12:50 | No Comment
Personalised products

There is certainly a growing trend for small companies to support the growing demand for personalised products.  E.g. Brewtopia in Australia allows consumers to personalise their own beverage label.
Vuru.com takes personalization to the degree …